THE 12 UNIQUE FEATURES

As you read through the descriptions of Great Expectations we think you'll see very quickly that it's not
just another leadership training program. Richer, smarter and far more results-producing than any
other experience of its type, we believe it stands alone as the #1 leadership skills and life skills training
process for secondary school students in America today. (And we're pretty sure you're going to agree!)

The following is a look at the unique features of Great Expectations and why each is important:





















1. IT DELIVERS THE 10 SKILLS TOP COLLEGES AND COMPANIES SAY THEY WANT MOST TODAY IN NEW
STUDENTS AND EMPLOYEES IN ONE COMPLETE, EASY-TO-PRESENT PACKAGE!
The multi-phase, multi-year
Great Expectations process is the program the leaders of LCG envisioned building for their own children
for years. Fun-filled, fascinating and totally results-driven, it's simply the most complete college and
career readiness process in the marketplace today - - anywhere and at any price!

2. IT LOOKS FANTASTIC ON A COLLEGE APPLICATION! In addition to the possibility of college credit,
having successfully completed a college-level leadership process comparable to anything offered by
any Fortune 500 company speaks volumes about the maturity level, ability and commitment level of a
college-bound teen. Beyond that, class assistants have the added distinction of helping teach a
college-level program. With AP classes and evidence of community service increasingly important to
college admission decisions, what better way to add an impressive set of credentials to a college or
university application!

3. IT WAS CREATED BY TWO OF THE WORLD'S BEST-KNOWN AND MOST SUCCESSFUL LEADERSHIP EXPERTS!
Over 4 million people in 85 countries have participated in development programs designed or directed
by Dr. Frank Ashby and Dr. Arthur Pell, including managers and executives from all of the Fortune 500.
But that's not all! Some training experts now estimate that there are more leadership books and
programs written or revised by Ashby & Pell in circulation today than any other design team in the
training and development industry. Sound unlikely? It's not at all. In addition to their own best-selling
publications, Frank Ashby and Arthur Pell have decades of experience writing best-selling leadership
processes and texts for major Fortune 500 companies and training organizations. And that includes new
and improved versions of the book voted
The #1 Leadership Book of the 20th Century and the program
voted
The #1 Leadership Course of the 20th Century! When big business goes looking for world-class
leadership development it really does look to Ashby & Pell.
And now teenagers can, too!

4. IT PROVIDES A TREMENDOUS HEAD-START TO BUDDING TEEN LEADERS! Of all the unique features this
one is clearly the most exciting and important. It happens incredibly fast for some and a little more
slowly for others, but class member growth and improvement in the 10 skill areas serving as the focus
of the Great Expectations process always happens in Great Expectations programs, and it's always
remarkable! The reason is a combination of factors related to the "laboratory" environment that gets
created, the terrific volume of latent potential within young people, and the momentum that occurs when
we build on strengths. It's all a near perfect mixture of content and process delivered over a long
enough period of time to turn tendencies into a rock-solid set of good habits. In fact, although we can't
guarantee it many hundreds of teen graduates over the years of a similar, less comprehensive process
for adults by Dr. Ashby and Dr. Pell have reported equally amazing improvement in a host of areas
related to the 10 skills, including in their study habits, their performance on standardized tests and in
their course
grades!

5. IT'S THE FIRST & ONLY DEVELOPMENT PROCESS THAT DELIVERS 10-TIMES MORE THAN THE
COMPETITION,
20 YEARS EARLIER IN LIFE, FOR 10-TIMES LESS PER CONTACT HOUR! It may seem hard to
imagine, but it's really true! In a side-by-side comparison of America's six largest leadership training
providers, not a single one came close to the value, impact or comprehensiveness of Great
Expectations. Not one, despite several charging up to ten-times more per contact hour of training!

6. IT'S THE PERFECT COMPLEMENT TO A MIDDLE SCHOOL AND HIGH SCHOOL CURRICULUM! Middle school
and high school curriculums are designed to dispense new knowledge in a variety of important areas.
That's the purpose of a liberal education. The focus is on the acquiring of new information. Training
programs like Great Expectations are designed to build new attitudes and proficiencies. The focus is on
the acquiring of new
skills. Independent studies have shown time and again that the combining of a
strong academic regimen with comprehensive training and reinforcement in the 10 skill areas focused
on in Great Expectations provides teen learners with a foundation of enormous present and future
value. It's simply the perfect way to help promote a smooth transition from dependent child to
increasingly independent young adult. But that's not all! Related to this are several very important
benefits to schools and school officials, including:

The chance to show new, compelling evidence of a strong commitment to innovation, quality education
and continuous improvement,

The chance to raise behavior standards, measurably strengthen the school culture and reduce bullying,
peer ridiculing and the developing of elite cliques,

The chance to bring added distinction and recognition to the school and school district,

The chance to provide outstanding teachers with an additional growth opportunity and (school option)
source of income, and

The chance to strengthen even more the bonds with parents and the local business community.

Finally, the length of each Great Expectations session (2 hours, 15 minutes) makes it ideal for
scheduling either during school or as a part of a quality extracurricular program.

7. IT'S BASED ON THE SAME WEAVE DESIGN METHODOLOGY USED AT DOZENS OF TOP FORTUNE 500
COMPANIES!
Nothing succeeds like success! And nothing makes use of the remarkable training &
development strategies at top corporate universities better than Great Expectations! In fact, the
proprietary weave content, systems and processes imbedded in each phase of the Great Expectations
process are identical to those used by dozens of America's most successful and most respected Fortune
500 training centers. Dr. Ashby and Dr. Pell have been developing leadership programs based on weave
design technology for major organizations for 25 years, with some private-label coaching processes
now selling for up to $50,000 per person. The emphasis is always on "what works", not on "what's new
or different." Weave training designs are a very important distinguishing characteristic of programs by
Ashby and Pell, and one of the reasons their leadership and executive coaching processes have been so
popular and successful for so long.

8. IT'S EXACTLY WHAT SURVEYED PARENTS SAID THEY WANT MOST FOR THEIR KIDS! A recent LCG survey
of 186 parents with at least one teenage child found the overwhelming majority felt strongly that a
higher level of self-confidence & self-esteem, better interpersonal and social skills, and a more
positive, optimistic outlook on life was essential if their teenager was to do as well as expected in the
years ahead. In addition, despite being generally satisfied with the quality of their teenager's education,
an even greater percentage "strongly agreed" that a professionally-designed program dealing directly
and comprehensively with the 10 focus areas of the Great Expectations process would be an
"enormously positive" addition to their local school curriculums.

9. IT HAS A DRAMATIC, EVEN TRANSFORMING EFFECT ON SCHOOL CULTURES! Several studies conducted
by both LCG and independent researchers have confirmed the remarkable impact quality leadership
training has on large-scale organizational cultures. And those within middle schools and high schools
are no exception to this. School rules and regulations designed to discourage bullying, elite cliques and
other harmful interpersonal behaviors are helpful, but often not enough. Unfortunately, it often takes a
troubling disruption or incident to get the full attention of influential people and stimulate real change
and reform. Human resource professionals at progressive Fortune 500 companies know that the
systematizing of processes like Great Expectations in ways that introduce a steady stream of excited
graduates dedicated to building good relationships and practicing good interpersonal skills to a culture
is a much better way to bring about needed change fast, well and inexpensively. It's simply a much
better and more expeditious way to go. Organizational cultures are defined by the behaviors that
dominate them, and psychologists know that when a volume of better behaviors are introduced to a
culture the result is always something better. Not surprisingly, we also know now that when a process
like Great Expectations is used, the result is almost always something
dramatically better.

10. IT'S DELIVERED LOCALLY BY OUTSTANDING SCHOOL OR YOUTH ORGANIZATION FACULTY MEMBERS!
There's no travel, no hassle and no added expense. None! All Great Expectations programs are
delivered locally on school or youth organization property by just one local faculty member. The result
is a training environment perfectly suited to the needs and convenience of both teenagers and their
parents/guardians; plus combined satisfaction rates that are second to none. Programs designed and
directed by members of LCG were recognized several years ago as having among the highest levels of
customer satisfaction (97.3%) in the entire training industry based on a survey of 400,000 graduates by
Motorola University. In our view, the quality of Great Expectations process combined with the
convenience of the training and the experience of first-rate faculty members will only enhance that
record.

11. IT LENDS ITSELF BEAUTIFULLY TO MEASURES OF STUDENT SATISFACTION, LEARNING, APPLICATION,
IMPACT AND RETURN-ON-INVESTMENT!
People want to know what they're getting for their money these
days, and no process does more to prove it's worth than
The Great Expectations Program for
High-Potential Teenagers!
Dr. Frank Ashby was one of the first leaders of a major multi-national
training and development organization to become a fully-certified ROI examiner. The result is that today
every full-length development process designed by Dr. Ashby and Dr. Pell is specially fitted with an
easy-to-implement process able to track and report results in 5 very important areas:

Student Satisfaction - The extent to which the process met or exceeded the expectations of students.
Student Learning - The volume of new information acquired by class members.
Application - The extent to which new information was applied by class members.
Impact - The effect each application had on the college and/or career readiness of each class member.
Return-on-Investment - The net ROI generated by the process for each graduate.

Although extra charges do apply, those interested in quantifying the results and the
return-on-investment generated by their Great Expectations classes should be able to install and use a
quality process based on the methodology developed by LCG and The ROI Institute with a minimum of
outside assistance.

12. IT INCLUDES THE MOST COMPREHENSIVE REINFORCEMENT PHASE IN THE INDUSTRY! A solid
commitment to skill reinforcement over an extended period is a tell-tale sign of a quality training
process. Nobody can develop a world-class set of college and career readiness skills in a few days of
training, just as no one can learn to play the piano like Vladimir Horowitz or dance like Michael Flatley in
a few lessons. It's just not possible. Unfortunately, the average length of publicly-available leadership
programs today is a mere 3 consecutive days and 17 contact hours, with no provision whatsoever for
the reinforcing of skills. That's it, despite the fact research has shown time and again that without
reinforcement new life and leadership skills begin withering within two weeks of completion of most
training programs, and disappear entirely within 60 days in about 75% of all cases! The Great
Expectations process keeps this from happening by immersing students in a sophisticated,
"spaced-learning" process involving 54 hours of core training delivered in 24 sessions over a 12-week
period, followed by a reinforcement phase (Embed) that strengthens and reinforces habits for up to 6
years! It's a combination of skill training and skill reinforcement that's as powerful as it is unique in
today's marketplace. And why we believe Great Expectations is destined to become the #1 leadership
process for high-potential teenagers
ever.







WHAT PARENTS SAY

Over 90% of surveyed parents
strongly agree that
comprehensive leadership
training should be a standard
part of a first-rate secondary
education.

Isn't it time we bring into
better balance the acquiring of
critical
knowledge and the
acquiring of critical life
skills
during middle school and high
school?

*******

THE BALANCING OF
KNOWLEDGE & SKILL

"As we know, an American
secondary education is
primarily intended to provide
critical
knowledge. But many
experts today say the
acquiring of critical life
skills
during the teen years is
equally important.

Great Expectations is designed
to help bring about a better
balance."

Franklin C. Ashby, Ph.D.
Guest Lecture
Columbia University

*******

Go GET 'em!
greatexpectationsforteens.com
FROM A FORMER
COMPETITOR

"A Great Expectations
graduate will have
experienced more personal
growth, received more
strength coaching, celebrated
more victories, been more
inspired, delivered more
talks, made more new
friends, impressed more new
people, built more critical
skills and had more fun in the
process than most
non-graduates will have in
several decades.

It's that potent."

Former President & CEO
Multi-National Leadership
Training Organization

*******

FROM THE CEO
OF AT&T

New York Times reporter, Bob
Herbert, published an op-ed
article on May 17, 2008 entitled
Hard Roads Ahead. The article
laments the fact American
secondary schools, once the
envy of the world, now rank
near the bottom when compared
to other developed countries in
a host of key categories,
including reading, math and high
school graduation rates.

So what's the problem?

AT&T CEO, Randall Stephenson,
thinks it has everything to do
with poor
skill development, and
the failure of American
secondary schools to give
teenagers the practical
skills
they need for college and "the
real world of work."

And Mr. Stephenson
should know.

AT&T was for years the world's
#1 buyer of leadership skills
training designed and directed
by Drs. Ashby & Pell.

*******
A COMMON-SENSE
SOLUTION TO A HUGE
NATIONAL PROBLEM?

"Those wanting to 'reform'
American education need to
start with a process like Great
Expectations.
Period. The
benefit to kids is beyond
belief, and the cost is
ridiculously low.

Why wait years and spend
billions of dollars 'studying'
the problem? A major part of
the solution is available now!"

E. Beckman, Ed.D.
Parent of HS Honor Student


Fortune 500 companies invest millions of dollars
every year in comprehensive leadership training
for managers and executives.

The
world's best private secondary schools
rely on it to build character, poise and self-confidence... and
help their graduates get into the best colleges and universities.

Isn't it time college-bound teens in
all schools
and from
all socioeconomic backgrounds are
given a similar opportunity?


Franklin C. Ashby, Ph.D.
President & CEO,
The Leadership Capital Group LLC