THE 2 REINFORCEMENT PHASES
The Great Expectations core program provides the essential elements of the 10 focus areas of the
process, each of which is then fortified and built-upon during the two optional but highly recommended
reinforcement phases,
Encore and Embed.

LCG believes that the combining of these three component pieces into one seamless training process
results in the single most comprehensive and results-producing leadership training program for
teenagers in the marketplace today.























THE EMBED REINFORCEMENT PHASE

To embed something means to fix it in place in some lasting way, much like a steel beam is embedded in
a cement foundation or a diamond is embedded in a piece of fine jewelry. We use the word embed to
describe the series of optional, but highly recommended (post-graduate) training modules used to
reinforce the skills developed by students during the "core" portion of the Great Expectations process.
Embed training modules are typically two-hours in length and can involve 100-200, or more, core
program graduates from any number of core program classes. Most modules are scheduled in advance
on a weekly or bi-weekly basis throughout the school year and cover a variety of topics related to the
10 focus areas of the core program.

There is no limit to the number of Embed reinforcement meetings that may be offered each year by
participating schools and youth organizations, and no additional charges of any kind.
Only one faculty
member per meeting is needed, regardless of the number of participants.
Great Expectations graduates
are encouraged to attend Embed reinforcement modules for as long as they are registered in their
school or school district.

THE ENCORE REINFORCEMENT PHASE

The word encore' has French origins and means to repeat something or to do something again. And
that's exactly what we mean when we use it to describe the second part of the Great Expectations
reinforcement process.

There are very few (if any) top-quality leadership training providers today that allow graduates to take
their comprehensive training programs a second time without charge. It's just too expensive an offer.
But that's not the case here. In fact, once teenagers graduate from the Great Expectations core program
they're not only allowed to take the 24-session program again at any time while enrolled in their school
or school district, but actually encouraged to do so. Why? Because we know that the more practice and
exposure teenagers get to the principles and other lessons a part of the core program the better they
get at using them.

And the better they get at using them, the more they keep developing as truly first-class people and
leaders.

The Leadership Capital Group LLC places no restrictions on the re-taking of the Great Expectations core
program by qualified graduates, but some schools and youth organizations may find it necessary to
establish local policies. Those interested in more details are asked to contact their local school or youth
organization representative(s).

Go GET 'em!
greatexpectationsforteens.com
THE 10 ESSENTIAL BENEFITS
OF THE EMBED
REINFORCEMENT PHASE

ONE
It REINFORCES and Cements the
Key Messages, Skills & Attitudes
Built by the Core Program.

TWO
It RAISES the Bar To The Next
Level, Providing Students with a
Kind of "Graduate" Experience
Where Even Higher Standards and
Expectations Are Applied.

THREE
It RESISTS & REVERSES any
Withering Effect, by Building-Upon
& Making Even Stronger Critical
Skills & Attitudes.

FOUR
It REMINDS Students of Essential
Information They Either Failed to
Fully Appreciate the First Time, or
Inadvertently Forgot.

FIVE
It REWARDS Outstanding
Graduates with a Chance to
Co-Lead Sessions Involving up to
200 People.

SIX
It RALLIES Excitement within the
School via the Sheer Size of the
Meetings and the Spirited,
Enthusiastic Nature of What Goes
On.

SEVEN
It RE-EMPHASIZES that Great
Expectations is NOT just a
leadership course, but rather a
multi-year leadership process with
a unique Post-Graduate
Reinforcement Phase.

EIGHT
It REDOUBLES the Positive Impact
on the School Culture by Providing
up to 200 Graduates at a Time with
an Identical Challenge &
Experience.

NINE
It RESULTS in a Vast Array of
Quantum Leaps via the Stimulating
Nature of the Larger-Sized Group,
and the Gentle, Ongoing Pressure
to Convert Tendencies into
Permanent Habits.

TEN
It REASSERTS the Reputation of a
School and School District by
Adding Distinction, Uniqueness &
Prestige.

Those looking for short-cuts should kindly look
elsewhere. It's not what we do.

The Leadership Capital Group LLC is
not in
the leadership training business. It's in the business of
training leaders. There's a huge difference.

Franklin C. Ashby, Ph.D.
CEO, The Leadership Capital Group LLC
2008 Radio Interview